A Spirited Partnership: Shortcross elevates the Downpatrick Racecourse Experience
Shortcross Gin and Irish Whiskey recently joined hands with Downpatrick Racecourse on their Annual Style Sunday event held on August 13th to sponsor two thrilling races.
Already being largely part of the horse racing scene and passionate about the industry, Shortcross are proud to be able to continue to showcase their Shortcross Gin and wider Shortcross product range to the racecourse audiences.
The Shortcross Gin Mares Handicap Hurdle and the Shortcross Irish Whiskey Handicap Hurdle marked a unique collaboration, and all the Shortcross products where available for purchase throughout the bars onsite. Adding a touch of elegance to the event, the partnership also extended to the Shortcross Best Hat & Accessories competition, allowing the ladies a chance to stand out from the crowd with their accessories.
The partnership between Shortcross Gin and Irish Whiskey and Downpatrick Racecourse exemplifies the fusion of tradition and craft. Just as horseracing carries a rich legacy that dates back centuries, the art of distilling spirits also has deep-rooted traditions with Shortcross Gin being the first craft distillery in Northern Ireland.
Head Distiller and Founder David Boyd-Armstrong was proud to present trainer Gordon Elliot Racing with horse Fruit Blossom the win for the Shortcross Gin Mares Handicap Hurdle and Robindevidastar and trainer PJ Rothwell for the Shortcross Irish Whiskey Handicap Hurdle.
Beyond the thrill of racing and the sophistication of spirits, the partnership extended to elegance and style through the Shortcross Best Hat & Accessories competition. Ladies adorned their finest hats and accessories, transforming the racecourse into a runway of fashion. Managing Director and Founder Fiona Boyd-Armstrong, alongside others on the judging panel then had the difficulty of choosing the winner. This element of the event showcased the attention to detail that characterizes both Shortcross products and the finesse that goes into assembling the perfect race-day ensemble.
The collaboration between Shortcross Gin, Irish Whiskey, and Downpatrick Racecourse was more than a sponsorship – it was a celebration of excellence, tradition, and the art of refinement. The event brought together the speed and grace of horseracing with the uncompromised craftsmanship that goes into Shortcross products.